Setin studio

How to adapt classic luxury for tomorrow’s digital standards?

Written by

Krzysztof Bartosik

Published

May 22, 2026

In the competitive luxury real estate market of Panama, brands often fluctuate between rigid traditionalism and cold minimalism. When Epic approached Setin, the goal was to carve out a new category. A brand that carries the prestige of historical luxury houses but speaks the language of a modern, digital-first generation.

[THE CHALLENGE]

The core design challenge was to reconcile two seemingly opposite visual worlds. The client demanded an identity that felt rooted in classic luxury but possessed a sharp, high-tech, modern edge. Traditional luxury aesthetics can often feel "heavy" or outdated in a fast-paced digital environment. We needed to "rejuvenate" this high-end approach-maintaining the prestige while adding a layer of unique, modern agility.

[THE SOLUTION]

At Setin, we solved this paradox through a precise, multi-layered design strategy.

To move away from predictable and often static serif fonts, we developed a unique sans-serif typeface specifically for the logo. By introducing subtle, custom notches and incisions to the letterforms, we added a signature look that standard fonts lack, creating a typeface that complements a high-end aesthetic while meeting the standards of modern digital usability.
The symbol itself was drafted on a clean, circular foundation to ensure perfect symmetry, visual harmony, and total accessibility across all levels. Within this precise geometry, we embedded a strategic narrative. A curved beam representing a roof combined with a vertical pillar for stability creates an immediate and intuitive connection to the real estate market. Furthermore, rays imitating brilliance were integrated to symbolize the premium quality of Epic’s properties, while a human silhouette was subtly built into the geometry to highlight the brand’s focus on friendly, human-centric service.
To anchor the identity, we utilized a deep, prestigious green as the foundational color, paying homage to classic luxury. However, we infused the palette with cooler, crisper tones to break away from traditional boundaries. This intentional shift creates a more unique identity that feels fresh and vibrant, ensuring the brand performs exceptionally on mobile screens and high-end print materials alike.

[THE RESULT]

The final branding for Epic Reality establishes a prestigious identity with a sharp, modern edge, successfully bridging the gap between heritage and innovation. By harmonizing a custom, notched typeface with a geometrically precise symbol, we created a system that conveys both stability and human-centric service. The result is a sophisticated visual language that ensures clarity across all platforms - from digital screens to physical signage - positioning the brand as a leader in the next generation of luxury real estate.